K-Mart wants to help you lose weight? What?

"We Lost the Weight, Now It's Your Turn! Join thousands of other weight loss warriors in our New Day Your Way challenge. We provide you with the motivation, support, and incentives to make your goals come true."

Okay, that's cool, but this is from K-Mart.  You know when I saw it I immediately thought it was Kelloggs' Special K doing the promotion.  But, whatever, it's K-Mart.  One positive, you'll never see Wal-Mart doing something like this, because they want America to be obese, it's profitable.  (Have you noticed the scooter stores?!)