Air your dirty laundry? (I knew I could smell something.)

Hypothetically speaking:

If a media outlet were to want to publish your "pending business," would you allow it?  What would be the precipitating factor in allowing it?  I only want to hear from genuinely interested people here.  What would YOU do? 

Okay, let me clarify - I'm not talking about going on Dr. Phil to discuss WLS or something, that I would do, in a heartbeat.

I mean, airing dirty laundry.  Would you willingly let your story go public?