60 Minutes - Tweaking tastes and creating cravings

This is absolutely RIVETING to me. I know, I know, you are either horrified, disgusted or angry.

How dare they fake it?!  Making your food super-palatable?!  Think of the children -- you're creating food addicts! 

I know, I know.  We're fat.  We don't need super-enhanced and reasons to EAT more or more often.

Anyone who has eaten any lowfat, low sugar, sugar free or specialty diet products has definitely supported the Taste Industry.  *picks up my can of Diet Coke with "natural flavor...* 

But, this makes me tick.  I want to flavor things.  Now.  Hand me the fatty-crusty chicken powder, I'm making savory chewable vitamins.