This is absolutely RIVETING to me. I know, I know, you are either horrified, disgusted or angry.
How dare they fake it?! Making your food super-palatable?! Think of the children -- you're creating food addicts!
I know, I know. We're fat. We don't need super-enhanced and reasons to EAT more or more often.
Anyone who has eaten any lowfat, low sugar, sugar free or specialty diet products has definitely supported the Taste Industry. *picks up my can of Diet Coke with "natural flavor...*
But, this makes me tick. I want to flavor things. Now. Hand me the fatty-crusty chicken powder, I'm making savory chewable vitamins.