I just saw this ad rolling across a weight loss surgery website.
Read it again.
Hello from the department of OBVIOUS THINGS, if you stop EATING FOOD and DRINKING PROTEIN SHAKES instead of three solid meals? You're going to lose weight. It's called a Very Low Calorie Diet.
Or. How To Sell 6-9 Canisters Of Protein To The Desperate Each Month -
I am learning about this very thing. It's called sales.