Panera Bread Hidden Menu - Or - This is how to get a MM to GO to Panera Bread? - Melting Mama - BBGC

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Panera Bread Hidden Menu - Or - This is how to get a MM to GO to Panera Bread?

02/21/2013

I was just fumbling through my morning routine of empty dishwasher, make coffee, listen to morning radio. I heard this story on NPR about Secret Menus and I stopped and thought, "Well, there's today's blog entry."

BECAUSE LOOK WHAT PANERA DID AND I WOULD HAVE NEVER KNOWN CAUSE IT WAS A BIG OLE SECRET!

Panera (Bread, which I avoid... because it is a BREAD. STORE. CLOAKED. AS. A. SIT. DOWN. RESTAURANT.) now offers on the sly, teh foods that I can enjoy, and that many of you can also enjoy, but we have to play the secret game to get them.

NPR -

One thing you won't see on Panera Bread's secret menu? Bread.

As Scott Davis, who oversees menus for Panera Bread, explains, "This is probably the most extreme anti-kind of Panera diet you can have, right? It doesn't include bread and flour and that sort of stuff."

Davis says that the company had been missing out on a whole group of diners: diabetics and people who were cutting carbs or avoiding gluten. This menu lets the company tap into that growing health-conscious market.

"If someone never considered Panera before because the name 'bread' is in it ... this is a way of opening that door," says Davis.

So at its 1,800 stores around the country, Panera trained its employees to either pull out the secret menu card or scan a code that'll put the menu on a customer's mobile device.

But only if someone asks for it.

Here's my rant about this -- It's A Schtick, It's A Marketing Ploy -- to get foot traffic into the restaurants to "find all the foods" that are on the "hidden" but not-so-hidden-because-we-promoted-them-on-our-website-menus.

Source: mypanera.panerabread.com via Panera on Pinterest

The restaurant also desires that while you are there, you will add-on a purchase of a simple-carb from the bakery-porn-case of scones, souffles, muffins, cookies, bagels, or loaves of bread?

Shortbread cookies are my nememis. Thank you for noticing. Let's see if I can get through there without looking. > - <