Posts categorized "Advertising, Commercialism, PR, etc." Feed

Lipozene - TO THE RESCUE! NO.

Lipozene sounds like a pharmaceutical drug doesn't it?

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8 weeks = 3.66 lbs weight loss in a study. "Wow."

LIPOZENE!  (What sounds like a...) HARDCORE FAT BURNER TO THE RESCUE!

It's NOT.

But, the commercials, websites and marketing might make you think so.

It is a fiber - glucomannan -

http://en.wikipedia.org/wiki/Lipozene

A health advisory was released by Health Canada stating the following: "natural health products containing the ingredient glucomannan in tablet, capsule or powder form, which are currently on the Canadian market, have a potential for harm if taken without at least 8 ounces of water or other fluid. The risk to Canadians includes choking and/or blockage of the throat, esophagus or intestine, according to international adverse reaction case reports. It is also important to note that these products should NOT be taken immediately before going to bed."[10] The health advisory was issued after authorization of some products containing glucomannan for the purposes of appetite reduction, weight management, treatment of constipation and management of high cholesterol levels

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"Lipozene is made from the Konjac root, most commonly known as >Glucomannan. This water-soluble fiber expands and acts as a dietary fiber gel in your stomach that helps you feel full, so you eat less and as a result, reach your weight loss goals quicker.

 This water-soluble fiber has been cultivated as a weight loss aid in Japan for generations. In fact, there are even studies that connect its main ingredient Glucomannan with alleviating constipation, reducing cholesterol and regulating blood sugar.

 Lipozene is natural and does not contain any stimulants. There are no known harmful side effects when used as directed.

 Lipozene is not a pharmaceutical drug and is available without a prescription.

You should not be taking this "dietary fiber gel" that "expands" inside your stomach if you have had bariatric surgery.

Stop it and talk to your physician.

 


Salt, Sugar, Fat - Michael Moss

From a Pulitzer Prize–winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.

Continue reading "Salt, Sugar, Fat - Michael Moss" »


Panera Bread Hidden Menu - Or - This is how to get a MM to GO to Panera Bread?

I was just fumbling through my morning routine of empty dishwasher, make coffee, listen to morning radio.  I heard this story on NPR about Secret Menus and I stopped and thought, "Well, there's today's blog entry."

BECAUSE LOOK WHAT PANERA DID AND I WOULD HAVE NEVER KNOWN CAUSE IT WAS A BIG OLE SECRET!

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Screen Shot 2013-02-21 at 7.43.10 AM

Panera (Bread, which I avoid... because it is a BREAD. STORE. CLOAKED. AS. A. SIT. DOWN. RESTAURANT.) now offers on the sly, teh foods that I can enjoy, and that many of you can also enjoy, but we have to play the secret game to get them.

NPR -

One thing you won't see on Panera Bread's secret menu? Bread.

As Scott Davis, who oversees menus for Panera Bread, explains, "This is probably the most extreme anti-kind of Panera diet you can have, right? It doesn't include bread and flour and that sort of stuff."

Davis says that the company had been missing out on a whole group of diners: diabetics and people who were cutting carbs or avoiding gluten. This menu lets the company tap into that growing health-conscious market.

"If someone never considered Panera before because the name 'bread' is in it ... this is a way of opening that door," says Davis.

So at its 1,800 stores around the country, Panera trained its employees to either pull out the secret menu card or scan a code that'll put the menu on a customer's mobile device.

But only if someone asks for it.

Here's my rant about this -- It's A Schtick, It's A Marketing Ploy -- to get foot traffic into the restaurants to "find all the foods" that are on the "hidden" but not-so-hidden-because-we-promoted-them-on-our-website-menus.  

 

The restaurant also desires that while you are there, you will add-on a purchase of a simple-carb from the bakery-porn-case of scones, souffles, muffins, cookies, bagels, or loaves of bread?

Shortbread cookies are my nememis.  Thank you for noticing.  Let's see if I can get through there without looking.  > - <


Oh advertising - (@) (@)

If this is the kind of advertising that they can utilize in France for push-up bras, I can only imagine what might work for plastic surgery.

Valege Lingerie - Click to Enlarge
Valege Lingerie - Click to Enlarge

My mind.  It races, the, um... options?

The US is so backwards sometimes.

Potentially NSFW -  Thanks AdWeek


Who Knew?!

I was sitting here cutting coupons, when this commercial came on the History Channel.  My ADD/epileptic brain immediately honed in on it. "Who Knew!?"

Oh, how I LOVE to HATE these things!  

Life would be so much simpler!  *snort*

"If you want to save time, money, get free stuff, save up to 50% on groceries, and more, then you need the As Seen On TV Who Knew Books! First you'll get Who Knew? with almost 400 pages filled with ten-thousand-one easy solutions to everyday problems! Next, you'll get More Who Knew, with almost 500 pages of money saving secrets! Make food last longer with secrets your grocery store doesn't want you to know! Learn safer, healthier ways to clean without chemicals! The books feature large print, and are easy to use!"


Hapi Fork - Vibrate your obesity away!

HAPIfok

Introducing the positivity-enhanced HAPIfork!  It is an electronic fork that monitors your personal eating style and habits and gives you cues as to when you are eating too fast.  The HAPIform will alert you with lights and vibrations when you are shoveling food into your piehole.
I have a better idea.  Add moar amps.  Give your Happy A Charge!
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Electricity travels through conductors - any material which allows electrical flow - as it tries to reach the ground. Because people make excellent conductors, minor electrocution is a common household hazard. Fortunately it is usually more surprising than dangerous and does not require medical attention. However, some basic precautions should be taken to insure that the shock does not interfere with the body's normal electrical impulses including the functions of the brain and the heart. Prolonged exposure to a direct source of electricity can also cause severe burns to the skin and the tissue.
It would work faster than a $100.00 vibrating fork.
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Ceelo Green signs with eDiets to lose weight

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CeeLo.  Really?  No, really?  You eat flash-frozen diet-delivery food?  Mr. Lo, you sir, are a multi-millionaire with access to personal chefs and high-end kitchens with additional access to likely The Best Healthcare in the World.  I call bullshit.
"You can change. You can change for the better. You can be a better version of yourself. I choose eDiets because it works."
No, you just ripped off Weight Watchers slogan.  This isn't about eating frozen food. 

Coca-Cola + OBESITY + Bad PR.

Oh Coca-Cola!  Is this an admission of guilt?  Finally, you understand?  You get that drinking pure liquid diabetes leads our children to instant weight gain?

KO 20 oz

^ This twenty ounce bottle of typical Coke has more sugar than a typical person requires in a day.  

Please note that I am a bit sugar-shocked and twitchy just reading the label since I can't handle more than 10-15 grams of sugar at any given time due to my altered (superhero status...) roux en y digestion and reactive hypoglycemia.  If you gave a this blogger a Coke?

...She'd Have A Seizure, Slip Into A Hypoglycemic Coma, And You Could Pay The Ambulance Bill?

Screen Shot 2013-01-15 at 8.05.52 AMIronically, the cause of my potential demise would also be the cure as the Coke could be poured into my facehole to fix my problem.

"Her blood sugar is 20?  GIVE HER A COCA COLA!  STAT!"

Twitch.  Twitch.  Twitch.

But, I digress.  

I haven't had a regular-sugar soda, or "tonic" as we up heah in Beantown call it -- in at least ten years.  Before that maybe a can here and there but oddly, this formerly 320 lb girl is a Diet Coke-head.  

Twitch.

Right.  I never took to the real "sugared" stuff.  Many of my long term weight-loss surgery peers would say that their drink of choice was actually the super high-caffeine sugar Mountain Dew -- that is before much of them found coffee drinks.  I was ALWAYS a "Diet" soda drinker, regardless of the FOOD I would eat alongside the drink.

Coca-Cola is finally opening up the discussion - but sort of not really blaming everyone else -  

WAIT - they say - It's not OUR FAULT -  you just ATE too much.

Remember COKE LOVES YOU.  

We love everyone!  Everyone hug, smile, get together, have a COKE AND SMILE!  GET HAPPY!  PEACE!  SMILE! HUGS AND KISSES!  PAY NO ATTENTION TO THE FAT KIDS HAVING BARIATRIC SURGERY!  Because EVERYTHING is GREAT when WE COME TOGETHER FOR GOOD.  Good is good enough.  We don't HAVE TO BE PERFECT.  

COKE LOVES YOU JUST THE WAY YOU ARE.

I think I need a new college major.  Advertising hurts my heart.

Coca-Cola to tackle obesity for 1st time in TV ads

Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday will begin airing a two-minute spot during the highest-rated shows on CNN, Fox News and MSNBC in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health. The ad lays out Coca-Cola's record of providing drinks with fewer calories and notes that weight gain is the result of consuming too many calories of any kind — not just soda.

For Coca-Cola, the world's No. 1 beverage company, the ads reflect the mounting pressures on the broader industry. Later this year, New York City is set to enact a first-in-the-nation cap on the size of soft drinks sold at restaurants, movie theaters and sports arenas. The mayor of Cambridge, Mass., has already introduced a similar measure, saying she was inspired by New York's move.

Even when PepsiCo Inc., the No. 2 soda maker, recently signed a wide-ranging endorsement deal with pop singer Beyonce, critics called for her to drop the contract or donate the funds to health initiatives.

New research in the past year also suggests that sugary drinks cause people to pack on the pounds independent of other behavior. A decades-long study involving more than 33,000 Americans, for example, suggested that drinking sugary beverages interacts with genes that affect weight and enhances a person's risk of obesity beyond what it would be from heredity alone.

Michael Jacobson, executive director for the Center for Science in the Public Interest, was skeptical about Coca-Cola's ads and said the company would stop fighting soda taxes if it was serious about helping reduce obesity.

"It looks like a page out of damage control 101," he said. "They're trying to disarm the public."

The group has been critical of the soft drink industry and last year released a video parodying Coke's famous polar bears becoming plagued with diabetes and other health problems.

Coca-Cola said its ads aren't a reaction to negative public sentiment. Instead, the idea is to raise awareness about its lower-calorie drinks and plans for the coming months, said Stuart Kronauge, general manager of sparkling beverages for Coca-Cola North America.

"There's an important conversation going on about obesity out there, and we want to be a part of the conversation," she said.

In the ad, a narrator notes that obesity "concerns all of us" but that people can make a difference when they "come together." The spot was produced by the ad agencies Brighthouse and Citizen2 and is intended to tout Coca-Cola's corporate responsibility to cable news viewers.

Another ad, which will run later this week during "American Idol" and before the Super Bowl, is much more reminiscent of the catchy, upbeat advertising people have come to expect from Coca-Cola. It features a montage of activities that add up to burning off the "140 happy calories" in a can of Coke: walking a dog, dancing, sharing a laugh with friends and doing a victory dance after bowling a strike.

The 30-second ad, a version of which ran in Brazil last month, is intended to address confusion about the number of calories in soda, said Diana Garza Ciarlante, a spokeswoman for Coca-Cola Co. She said the company's consumer research showed people mistakenly thought there were as many as 900 calories in a can of soda.

The company declined to say how much it was spending on the commercials, which it started putting together last summer. It also declined to give details on its plans for the year ahead. But among the options under consideration is putting the amount of activity needed to burn off the calories in a drink on cans and bottles.

The company noted that it already puts calorie counts on the front of its cans and bottles. Last year, it also started posting calorie information on its vending machines ahead of a regulation that will require soda companies to do so by 2014.

Coca-Cola's changing business reflects the public concern over the calories in soda. In North America, all the growth in its soda unit over the past 15 years has come from low- and no-calorie drinks, such as Coke Zero. Diet sodas now account for nearly a third of its sales in the U.S. and Canada. Other beverages such as sports drinks and bottled water are also fueling growth.

Even with the growing popularity of diet sodas, however, overall soda consumption in the U.S. has declined steadily since 1998, according to the industry tracker Beverage Digest.

John Sicher, the publisher of Beverage Digest, noted that the industry "put its head in the sand" when obesity and soft drinks first started becoming an issue more than a decade ago. Now, he said Coca-Cola is looking to position itself in the public debate rather than being defined by adversaries.

 


UK Lays out KICK ASS Advertising Codes for Weight + Diet Products

The UK just laid out some super-tough advertising guidelines for products and services aimed at the weight loss community - 

"This section applies to marketing communications for weight control and slimming foodstuffs, aids (including exercise products that make weight-loss or slimming claims), clinics and other establishments, diets, medicines, treatments and the like. If applicable, they must comply with Section 12: Medicines, Medical Devices, Health-related Products and Beauty Products and Section 15: Food, Food Supplements and Associated Health or Nutrition Claims)."

Check it out, it's a MOUTHFUL -  many most all we are unlikely to see in the US for years and years and years.  Some of the suggestions are amazing:   "Marketing communications for any weight-reduction regime or establishment must neither be directed at nor contain anything that is likely to appeal particularly to people who are under 18 or those for whom weight reduction would produce a potentially harmful body weight (BMI of less than 18.5 kg/m2). Those marketing communications must not suggest that being underweight is desirable or acceptable."

I love you, UK.  

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Via Cap.uk -

  1. 13.1  A weight-reduction regime in which the intake of energy is lower than its output is the most common self-treatment for achieving weight reduction. Any claim made for the effectiveness or action of a weight-reduction method or product must be backed, if applicable, by rigorous trials on people; testimonials that are not supported by trials do not constitute substantiation.

  2. 13.2  Obesity in adults is defined by a Body Mass Index (BMI) of more than 30 kg/m2. Obesity is frequently associated with a medical condition and a treatment for it must not be advertised to the public unless it is to be used under suitably qualified supervision. Marketing communications for non-prescription medicines that are indicated for the treatment of obesity and that require the involvement of a pharmacist in the sale or supply of the medicine may nevertheless be advertised to the public.

  3. 13.3  Marketing communications for any weight-reduction regime or establishment must neither be directed at nor contain anything that is likely to appeal particularly to people who are under 18 or those for whom weight reduction would produce a potentially harmful body weight (BMI of less than 18.5 kg/m2). Those marketing communications must not suggest that being underweight is desirable or acceptable.

  4. 13.4  Before they make claims for a weight-reduction aid or regimen, marketers must show that weight-reduction is achieved by loss of body fat. Combining a diet with an unproven weight-reduction method does not justify making weight-reduction claims for that method.

  5. 13.5  Marketers must be able to show that their diet plans are nutritionally well-balanced (except for producing a deficit of energy) and that must be assessed in relation to the category of person who would use them.

  6. 13.6  Vitamins and minerals do not contribute to weight reduction but may be offered to slimmers as a safeguard against any shortfall in recommended intake when dieting. 

  1. 13.7  Marketers promoting Very Low Calorie Diets or other diets that fall below 800 kilo-calories a day must do so only for short-term use and must encourage users to take medical advice before embarking on them. Marketers should have regard to the guidance on “Obesity: the prevention, identification, assessment and management of overweight and obesity in adults and children” (2006) published by the National Institute for Health and Clinical Excellence.

  2. 13.8  Marketing communications for diet aids must make clear how they work. Prominence must be given to the role of the diet and marketing communications must not give the impression that dieters cannot fail or can eat as much as they like and still lose weight.

  3. 13.9  Marketing communications must not contain claims that people can lose precise amounts of weight within a stated period or, except for marketing communications for surgical clinics, establishments and the like that comply with rule 12.3, that weight or fat can be lost from specific parts of the body.

13.9.1 Marketing communications for surgical clinics, establishments and the like that comply with rule 12.3 must not refer to the amount of weight that can be lost.

13.10 Claims that an individual has lost an exact amount of weight must be compatible with good medical and nutritional practice. Those claims must state the period involved and must not be based on unrepresentative experiences. For those who are normally overweight, a rate of weight loss greater than 2 lbs (just under 1 kg) a week is unlikely to be compatible with good medical and nutritional practice. For those who are obese, a rate of weight loss greater than 2 lbs a week in the early stages of dieting could be compatible with good medical and nutritional practice.

13.10.1 Health claims in marketing communications for food products that refer to a rate or amount of weight loss are not permitted.

  1. 13.11  Resistance and aerobic exercise can improve muscular condition and tone and that can improve body shape and posture. Marketers must be able to substantiate any claim that such methods used alone or in conjunction with a diet plan can lead to weight or inch reduction. Marketing communications for intensive exercise programmes should encourage users to check with a doctor before starting.

  2. 13.12  Short-term loss of girth may be achieved by wearing a tight-fitting garment. That loss must not be portrayed as permanent or confused with weight or fat reduction. 

We'll never see this in the US.  People are too in love with fake.


Trigger warning - Aspire Assist Aspiration Therapy - Sucking vomit out of a tube for weight loss.

"Losing weight shouldn’t take the fun out of life – dinners out with friends, a glass of wine with dinner, or a home-cooked meal with your family. With the AspireAssist, there are no burdensome restrictions on what and when you can eat and drink. Continue to eat the foods you love – and as you start to lose weight, gradually learn how to make healthy choices to match your leaner, healthier body!"

With the Aspire Assist Aspiration Therapy System, you can STILL EAT the foods you crave!  Want that half-gallon of ice cream?  Feel free to dig in!

Nom those noms!

Just twenty minutes after your meal -- you can discreetly withdraw a portion (OF VOMIT) of your partially digested meal THROUGH YOUR ABDOMEN and dispose of it without the hassle of you know:  lower digestion,  fecal production and weight gain!

Digestive_enzymes

I thought this was an article from The Onion.

It's not.  It's for real.

Jezebel -

Dean Kamen, the inventor of the Segway, a machine that exists to stop people from walking, has teamed up with Aspire Bariatrics (that name — shudder) to apply for a patent on a pump that will suck food and beverage straight out of your stomach and rids it from your intestines/life.

Please hold me again.  I'm a Bariatric Patient that is FUCKING TERRIFIED by the thought of giving people the opportunity for controlled bulimia.  I am still wary that this can't be for real -

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The Aspire Assist Aspiration Therapy System works by reducing the calories absorbed by the body. After eating, food travels to the stomach immediately, where it is temporarily stored and the digestion process begins. Over the first hour after a meal, the stomach begins breaking down the food, and then passes the food on to the intestines, where calories are absorbed. The AspireAssist allows patients to remove about 30% of the food from the stomach before the calories are absorbed into the body, causing weight loss.
To begin Aspiration Therapy, a specially designed tube, known as the A-Tube™, is placed in the stomach. The A-Tube is a thin silicone rubber tube that connects the inside of the stomach directly to a discreet, poker-chip sized Skin-Port on the outside of the abdomen. The Skin-Port has a valve that can be opened or closed to control the flow of stomach contents. The patient empties a portion of stomach contents after each meal through this tube by connecting a small, handheld device to the Skin-Port. The emptying process is called “aspiration”.
The aspiration process is performed about 20 minutes after the entire meal is consumed and takes 5 to 10 minutes to complete. Because aspiration only removes a third of the food, the body still receives the calories it needs to function. For optimal weight loss, patients should aspirate after each major meal (about 3 times per day)  GAHHHH!!!!!!!!!!! initially. Over time, as patients learn to eat more healthfully, they can reduce the frequency of aspirations.

People Magazine - Half Their Size - No Surgery! No Gimmicks - A Rant from a Bariatric Patient.

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I watched ABC's 20/20 on Friday night as I typically do, and I was half-inspired, refreshed to push forward in my own journey as I continue to press on nearing nine years post gastric bypass surgery and ever so slightly PISSED OFF.  Why?  Read that cover again.  "No SURGERY - No GIMMICKS!"

People Magazine does this every year, much to the chagrin to every surgically altered bariatric patient in the blog-o-sphere.  ABC.  People Magazine.  The show and the magazine, both -- FULL OF GIMMICKS, and quite possibly more than one surgery.  "No SURGERY - No GIMMICKS!"

 Except when they're touting Beachbody, "lost the weight Atkins" AND a gastric bypass?    
Why is it celebrated to Lose Weight With Diet Plans like "Beachbody, Visalus and Atkins"   (All three were referred to in the program to at one point in the program ... were they sponsors?  Hello, RUBY GETTINGER IS HAWKING the 90-DAY VISALUS CHALLENGE?!?!) but life-saving bariatric
surgery or weight loss surgery --- is shunned in the same category?  Diets fail.  That's why they are so lucrative!  You go ON a diet so that you can fail a diet so that you can get on a diet so that you can fail a diet so you can go on a diet.  This is how people become morbidly obese and meet bariatric surgeons.
20090224_yoyodietcycle.jpg
(Image from Roni's Weigh)

I get it.  Diet companies pay to be on the show and in the magazine.
 
However, those living with morbid obesity also need to see the opportunity for success, and showing them the success of those who have succeeded with bariatric surgery is not something to be ashamed of.  Clearly SHAME made the woman in the article hide.

It's time to stop calling weight loss surgery a quick-fix, a gimmick or a cheat and give it the respect and attention it deserves.  The individuals who most benefit from having a bariatric procedure can be exposed to it's benefits instead of a constant barrage of useless diet advertisements.
WLS is the ONLY "diet" that has allowed myself, my husband, my mother in law and my sister in law  to live within normal weight ranges for the last 7-9 years.  What say you about your diet?

Ruby Gettinger Please to NO with the Visalus.

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Ruby Gettinger is now promoting Visalus.   SUPER.  I can't wait for this to take over Facebook even more than it was, it's like a social media diet-STD.

"Do not miss our ph call...Part of a weekly online video series that will capture my...FOr more info, dates, times...http://tinyurl.com/c92sln4 I know we R sick & tired of being sick & tired. It is time for us to win. ♥ This is only 90 days of your life. Give it all you have. I WOULD NEVER DO JUST SHAKES OR DRINK!!! ANYONE THAT KNOWS ME KNOWS I WOULD NEVER. Vi-Shape is a powder with high proteins, fibers, etc...U can make a shake or other recipes w/ Vi Shape... I am doing 2 recipes a day with Vi-shape & eating twice a day. With vitamins and things to help your success.

Why I went this way... BECAUSE THEY HAVE A 90 DAY CHALLENGE WE CAN DO TOGETHER. THEY FOUND A WAY Y'ALL CAN FOLLOW ME!!! THE SUPPORT TEAM IS INCREDIBLE...
The results from others speak volumes! They are #2 Weight loss company in North America behind only Weight Watchers... They have done this in 3 years!!!
People have lost a lot of weight and kept it off!!!"

Everyone cheer for multi-level marketing.

Why I went this way... BECAUSE THEY HAVE A 90 DAY CHALLENGE WE CAN DO TOGETHER. THEY FOUND A WAY Y'ALL CAN FOLLOW ME!!! THE SUPPORT TEAM IS INCREDIBLE...
The results from others speak volumes! They are #2 Weight loss company in North America behind only Weight Watchers... They have done this in 3 years!!!
People have lost a lot of weight and kept it off!!!

What's a Food Industry to Do? Yoni Freedhoff gets UNINVITED from food industry conference

What's a Food Industry to Do?

  • Doctor gets uninvited from food industry conference.   BECAUSE?  Of this video.
  • Here's what he would have said http://huff.to/X7PBOx 
  • Dr. Sharma writes --  " Yoni Freedhoff posted a short video on YouTube, which has since gone viral (congratulations my friend!).  The gist of the story (but please check it out for yourself), is that Big Food is preying on kids by promoting unquestionably unhealthy processed foods with deceptive (not to say nonsensical) health claims.  But, as he hastens to point out, this is not the fault of the food industry.  Rather he puts the blame squarely on the shoulders of the politicians and regulators for not creating a level playing field for food producers, that sets clear boundaries to what they can and cannot do to promote their products (especially to kids!)."

Pork-pocalypse almost 70% of pork contaminated with ... yuck?

It's the end of the world as we know it.  First a potential world-wide bacon shortage, now this?  I might suggest this is how to get consumers to Stop Purchasing Pork.

Ground pork

Continue reading "Pork-pocalypse almost 70% of pork contaminated with ... yuck?" »


The Biggest Loser Season 14 Returns ... with kids?

I was just passively listening to the Macy's Thanksgiving Day parade, when I noticed the human product placement of Jillian Michaels into the NBC parade line-up, and then the commercials started:  

Now we can warp the thinking of a whole new generation of obese kids.  

My 15 year old shook her head, stood up, and left the room.

Continue reading "The Biggest Loser Season 14 Returns ... with kids?" »


Twinkpocalalypse! Hostess goes down!

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Screen Shot 2012-11-16 at 11.34.59 AM

But, Twinkies are vitamins!  Right?  RIGHT?!  

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Twinkie Ingredients!

NSFW -